Before the thought of Rebranding creeps from your mind to paper – it is good to ask yourself whether you want to rebrand for the sake of rebranding or it has a solid motive behind it. If it is the previous one, then you need to rethink. It can be a mistake to rebrand for the sake of rebranding because if a company revamps its image too often, it will never earn loyal customers. Whereas if rebranding is inevitable, execute a plan first. Packaging experts know the reason why or why not you need rebranding.
They make you ask yourself questions like why you need to rebrand in the first place? If it is because you cannot keep the pace of your growth steady, then before jumping to a solution, you must dig deeper to identify the root cause. For this, you require the help of experts. Packaging specialists give you their expertise and dedicated support to answer questions like When rebranding is inevitable, What you are missing, How to make the successful move and exactly When to make the move?
Further they establish a consistent process of analysis in which they help you recognize your flaws. They bring into consideration what you are missing, where you have been wrong, and then they provide help by recognizing your priorities.
But first you need to differentiate between Branding and Rebranding
Branding VS Rebranding
Branding
Banding is an essential element when it comes to business. It helps in creating a unique identity and image of a particular company. Marketing, making your product distinguishable are a few features of branding. Branding has various other functions to perform, like
- Reputation
- Target customers
- Profitability
- Value
- Identity
- Support
It defines your actual business strategies, how you want to put your business in front of others. It consists of a distinguishable logo, design, themes and message. All the lines, symbols, structures, colours of the logo and packaging are its essential components that must deliver a specific meaning. If your packaging components are unable to perfectly present your motive, then it defines branding failure.
We see various companies often changing their branding which is not only harmful for your company’s reputation but loses your loyal customers. Often a change in the branding leads to the confusion of customers. It shows the uncertainty of a company and leaves a bad reputation upon others.
But there are various reasons when you genuinely require a revamp. The most probable and most common reason for a company rebranding is its unsteady growth, the possibility of branding similarity with your competitor. Companies that are unable to perfectly present their motive and meaning to their consumer means their branding is unimpressive.
Rebranding
Whereas rebranding is a complete revamp of not only your slogan but a website, theme, links; it’s a fundamental change to a company’s schema. It is a strategic move to give a new name or improve the name, symbol or logo of an already established brand.
The idea behind rebranding is to create a unique yet impressive and more effective identity for the company to help in achieving goals.
Rebranding is a very crucial decision because it totally changes the current identity of a particular company. This can possibly lose the previous company status but if you have strategic rebranding then it can help in achieving your goals easily. There is a huge difference between rebranding or just a redesign. Rebranding is a wider sense of redesign that involves a complete overhaul of the company’s logo, theme, motive, target and functionality of an already established company.
Recognize Your Flaws to Overcome Your Business Problems
Now comes the time when you need to recall your short, medium and long-term goals. When you will realize why your current branding is not working and why your arduous days and sleepless nights are not paying off. PPackaging experts will help you target your aims. As every cloud has a silver lining – their packaging experts will help you by offering a plan that will turn challenges into opportunities and hit right on the spot of your targeted market, customers and success graph.
Experts help you in rebranding by offering effective ways to leverage existing or inexpensive resources. They never let you repeat the previous mistake of your branding and help you by designing impressive rebranding elements that are sure a hit.
Branding consists of a range of different but strongly connected activities. All these interconnected activities gear towards creating a lasting, positive impression in the minds of the consumers. Although Packaging is just one of the many elements to consider during the rebrand, this previously unheralded element needs a serious approach.
States Hainaut “Good packaging is the result of good collaboration between marketing, advertising, design, the supply chain and other teams. It is a very complex process that involves several teams and levels of people,”.
This Journey Begin With the Creation of a Meaningful Logo
Considering the statement by Hainaut, you need experts to help their customers stand apart from their competitors. They help you in creating a product image that truly belongs to your brand. This journey begins with logo creation for your company. As a logo is a mix of emotions, aesthetics and functionality, therefore they select every line, shape, structure and word of your logo to contribute to a special message and meaning of your company. They create a logo that is meaningful, true to your brand soul, relevant to your motto and appeal to customers across boundaries.
It is essential to think about the entire chain of the fulfilment of the essentials of your industry. Therefore, experts help you identify what you want your customers to know through your logo. As packaging is the only description of your brand in e-commerce while retailers also stack your products if you offer promising packaging.
Experts offer a complete marketing plan by offering trendy printing solutions to satisfy all your marketing needs and offer the best and completely customizable solutions to achieve chances of maximum success.
Packaging- that can be Seen, Felt and Believed
For impressive branding you need to stand apart from your competitors by demonstrating your commitment through good packaging that your customers can see, feel and believe in. Your packaging solely performs several functions. Together with consumers’ requirements, targeted goals, logos, marketing strategies, the packaging is a prominent component of rebranding. Packaging is more than a medium- it is an essential part of the product. Packaging can make or break the image of your product and brand.
Anaezi Modu, the founder of Rebrand, strongly emphasizes the importance of packaging in the process of rebranding. She says, “Rebranding a product isn’t just about repackaging. Branding is a holistic experience and packaging is a key part of the overall branding process — it has to be consistent with what the brand stands for.”
Focus on the necessity that how they can maximumly use the shell of packaging in favour of their customers. As it is packaging that influences the customers even before the product does. Whether it is an online or retail market that you are targeting, substandard packaging, leave your product unnoticed.
Price tag is not the only Indicator of Superior Quality
Let’s admit we all have seen products which are best in quality but lack impressive packaging, therefore have remained unnoticed until we happen to use them, incidentally. Contrary to this situation, we all have seen the highly rated brand Tiffany, where the consumer pays for their simple blue, yet impressive box. So it is all the game of packaging. The price tag is not the only indicator of the superior quality of the product. A product packed inside- superior packaging can communicate quite well and earn your loyal customers. Design your packaging considering all the essential elements of branding, like:
- Marketing
- Functionality
- Sales’ Influence
- Uniqueness
Merely impressive packaging can prove to be fatal when it lacks quality. It may seem unimportant when you are doing online business. But as soon as the customer gets in contact with an inferior quality packaging- I am not the only one complaining but there is no shortage of bad reviews based on fulfilment issues on Amazon. Inferior quality but impressive image not only damages the product but your reputation as well. Industry experts work to make your rebranding experience worth it. Therefore, they focus on covering not only your targeted goals but also your product demands. To ensure your rebranding proves fruitful.
Do not repeat the previous mistakes and design the best rebranding elements.
If you have any reservations, consider them gone by interacting packaging experts.
